Refresh Gum expanded its portfolio of plant-based, sugar-free chewing gum with three new flavors that can be explored individually or sampled within the Expansion Pack. Joining fan-favorite varieties like Garden Mint and Raspberry are all-new flavors like Peppermint, Bubble Gum and Peach.
These better-for-you products feature xylitol as the first ingredient and build on a chicle gum base with organic and natural flavors, gum acacia, carnauba wax, stevia leaf extract and vegetable juice for color.
Unlike most conventional gum brands that use artificial ingredients, synthetic plastic and artificial colors, flavors, sweeteners and preservatives, Refresh Gum sets itself apart with an alternative that only uses premium ingredients that ingredient-conscious consumers can feel good about.
Key Themes Behind This Trend
- Plant-based Chewing Gum
- Opportunity lies in creating more plant-based, sugar-free gum options with premium ingredients for ingredient-conscious consumers.
- Expansion Pack Offerings
- Innovating with gum trios and variety packs provides consumers with new flavor experiences and promotes product exploration.
- Alternative Ingredient Formulations
- Developing gum formulations without artificial ingredients, synthetic plastic or colors can cater to consumers seeking cleaner label products.
Where This Applies
- Food & Beverage
- There is an opportunity for food and beverage companies to invest in developing more plant-based, better-for-you gum options to meet consumer demand for healthier alternatives.
- Packaging & Distribution
- Exploring innovative packaging solutions for expansion packs and variety offerings can enhance product offerings and consumer engagement in the gum industry.
- Natural Ingredients Supply Chain
- The natural ingredients supply chain industry can benefit from the demand for premium, natural ingredients in gum formulations that focus on clean label products.
