Extra Sugarfree Watermelon Responds to Consumer Demand
Michael Hemsworth — February 24, 2024 — Lifestyle
References: mars & talkingretail
Extra Sugarfree Watermelon chewing gum has been launched by the brand in the UK as its first-ever watermelon flavor that's inspired by the changing flavor preferences of consumers. The gum boasts the distinctly fruit flavor of watermelon in every piece and responds to the increasing popularity of fruit gums. This segment is reported to have seen a 25% increase in sales and is thus catching the attention of brands as they seek to satisfy existing customers, while also draw in new fans.
Senior Brand Manager Lucy Sherlock spoke on the Extra Sugarfree Watermelon chewing gum saying, "Our new Watermelon flavour is a bold new addition to our Fruity Gum range, arriving at a time when consumer demand for fruit flavour gum is enjoying a growth period. We’ve observed a surge in the popularity of Fruity Gum, now the fastest-growing gum segment. Watermelon is our strategic response to this trend, meeting current consumer preferences whilst attracting a new, younger audience with an expanded range of fruity flavours."
Senior Brand Manager Lucy Sherlock spoke on the Extra Sugarfree Watermelon chewing gum saying, "Our new Watermelon flavour is a bold new addition to our Fruity Gum range, arriving at a time when consumer demand for fruit flavour gum is enjoying a growth period. We’ve observed a surge in the popularity of Fruity Gum, now the fastest-growing gum segment. Watermelon is our strategic response to this trend, meeting current consumer preferences whilst attracting a new, younger audience with an expanded range of fruity flavours."
Trend Themes
1. Fruity Chewing Gum Expansion - Expanding fruity gum offerings to meet growing consumer demand for diverse fruit flavors in the gum segment.
2. Healthier Flavor Innovations - Introducing innovative and healthier fruit flavor options to cater to health-conscious consumers seeking a flavorful gum experience.
3. Youth-centric Flavor Development - Developing fruity gum flavors targeted specifically at a younger demographic to tap into new market segments.
Industry Implications
1. Food & Beverage - Exploring opportunities to enhance product offerings by introducing unique fruit-inspired chewing gum flavors.
2. Marketing & Advertising - Utilizing consumer insights to craft targeted marketing strategies that resonate with different age groups and preferences in the gum industry.
3. Retail & Consumer Goods - Adapting retail strategies to effectively showcase and promote the latest watermelon and other fruit-flavored chewing gum products to capitalize on the market trend.
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