The Mars Wrigley Easter 2024 range has been revealed well ahead of the holiday to showcase some of the delicious new offerings the brand has in store for celebrations this year.
The brand is introducing eight new products from familiar brands like Skittles, Galaxy and Maltesers that are crafted with the preferences of kids and adults alike. The brand will also be bringing back a number of fan favorites, which will work in tandem with the new options to build on the popularity of the springtime celebration amongst consumers.
Senior Brand Manager, Easter at Mars Wrigley Florence Kayll spoke further on the Mars Wrigley Easter 2024 range saying, "At Mars Wrigley, our portfolio is underpinned by the power of our brands which cover all key demographics, and all have their unique role to play within the Easter season. 2023 saw a large growth in shopper consideration toward Mars Wrigley Easter products, with over 600,000 shoppers exclusively buying into iconic Mars Wrigley brands during the spring period. More Easter shoppers added Mars Wrigley to their repertoire, and existing shoppers were adding more of our products to their baskets."
What's Driving This Trend
- Personalized Easter Treats
- The Mars Wrigley Easter 2024 range includes new products that cater to the preferences of kids and adults alike, allowing for personalized Easter treats.
- Expanded Brand Portfolio
- Mars Wrigley is introducing eight new products from familiar brands, such as Skittles, Galaxy, and Maltesers, to expand its brand portfolio for Easter celebrations.
- Growth in Shopper Consideration
- Mars Wrigley experienced a significant growth in shopper consideration for their Easter products, with a large number of new and existing shoppers adding their products to their baskets during the spring period.
Who This Affects Most
- Confectionery
- The Mars Wrigley Easter 2024 range, with its diverse selection of treats, contributes to the continued growth and innovation within the confectionery industry during Easter.
- Candy Manufacturing
- By introducing eight new products and bringing back fan favorites, Mars Wrigley contributes to the ongoing innovation and competitiveness within the candy manufacturing industry for Easter.
- Seasonal Celebrations
- The Mars Wrigley Easter 2024 range offers consumers exciting options to enhance their Easter celebrations, contributing to the growth and innovation within the seasonal celebrations industry.
