The Mars Wrigley The Big Easter Bunny Off is Ready for Spring
Michael Hemsworth — December 23, 2025 — Lifestyle
The Mars Wrigley The Big Easter Bunny Off activation has been announced ahead of 2026 as part of the brand's range of marketing endeavors that will surprise and delight consumers in the springtime. The interactive promotion encourages consumers to have their say with which Easter bunny is their favorite for the chances to win a grand prize of £10,000 or one of hundreds of instant cash prizes. The activation is rolling out now and will be running through April 10, 2026 with shoppers able to scan the in-store QR code to enter.
Senior Brand Manager Steven Waters spoke on the Mars Wrigley The Big Easter Bunny Off activation saying, "At Mars Wrigley, we continue to build on the strength of our much-loved brands to create new products that delight shoppers and deliver growth for our retail partners. For Easter 2026, we’re expanding our portfolio with a line-up that combines flavour innovation and playful seasonal design to help retailers make the most of this momentum.”
Senior Brand Manager Steven Waters spoke on the Mars Wrigley The Big Easter Bunny Off activation saying, "At Mars Wrigley, we continue to build on the strength of our much-loved brands to create new products that delight shoppers and deliver growth for our retail partners. For Easter 2026, we’re expanding our portfolio with a line-up that combines flavour innovation and playful seasonal design to help retailers make the most of this momentum.”
Trend Themes
1. Interactive Consumer Engagement - Interactive promotions like the Mars Wrigley Easter campaign signal a shift towards engaging consumers in a more participatory manner.
2. Seasonal Themed Marketing - The use of playful seasonal designs in marketing campaigns highlights the growing trend of aligning products with specific holidays to boost consumer interest.
3. QR Code Scannable Campaigns - The integration of QR codes for participation indicates an innovative trend towards seamless digital interaction within physical retail environments.
Industry Implications
1. Confectionery - The confectionery industry is seeing a surge in seasonal product innovation and interactive promotions to stay competitive during peak sales periods.
2. Retail Marketing - Retail marketing strategies increasingly incorporate digital tools and consumer participation to enhance engagement and drive store traffic.
3. Digital Promotions - The rise of digital promotions in traditional retail settings represents a burgeoning industry that blends online and offline consumer interaction.
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