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Flavorful Fruit Puree Candies

Starburst Fruit Squares are an HFSS-Compliant Option

— February 14, 2023 — Lifestyle
The Starburst Fruit Squares are the latest offering from Mars Wrigley for the UK market to provide consumers with a healthier option to enjoy when looking for a sweet candy treat to enjoy.

The product is formatted with fruit puree and boasts a high fiber recipe, which makes them compliant to the HFSS regulations presently in effect in the UK. The product comes in two options including Fruit Mix with apple, strawberry, blackcurrant and orange flavors, and the Tropical Mix with mango, pineapple, lemon and passionfruit flavors.

Marketing Director Kerry Cavanaugh commented on the new Starburst Fruit Squares saying, "The launch of Starburst Fruit Squares is a response to the ever-evolving confectionery landscape, particularly at a time where HFSS regulations are impacting the sector.”
Trend Themes
1. Hfss-compliant Candies - There is an opportunity for candy companies to create more HFSS-compliant candies to meet evolving regulations and changing consumer demands.
2. Fruit Puree Snacks - Fruit puree is a versatile and healthy ingredient that can be used in a variety of snacks and treats.
3. High-fiber Recipes - There is an opportunity to create more snacks and treats with high-fiber recipes to meet growing demand for healthier options.
Industry Implications
1. Confectionery - Candy companies can innovate by developing new products with healthier ingredients and formulations.
2. Food and Beverage - Food and beverage companies can incorporate fruit puree and high-fiber ingredients into a wide variety of products, from snacks to beverages.
3. Health and Wellness - Health and wellness companies can capitalize on the trend of consumers seeking healthier snack options by developing and marketing products with high-fiber and fruit puree ingredients.
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