The West Side Brewing Braille Ale is a new offering from the Cincinnati-based brewery that is positioned as a refreshing beer with an accessible profile. The beer features a label on the can that has been finished with Braille thanks to a partnership with the Cincinnati Association for the Blind & Visually Impaired and special equipment to print the raised lettering. The final product is a beer can that can be read both visually and through touch to make it one of the more accessible options on the market.
The West Side Brewing Braille Ale is a raspberry gose that has been brewed with the brewery's signature sour beer along with ample raspberries to make it a refreshing option to pick up starting August 27.
Key Themes Behind This Trend
- Accessible Packaging
- Incorporating Braille or tactile elements in packaging to provide accessibility and inclusivity for visually impaired individuals.
- Inclusive Branding
- Creating branding and marketing campaigns that are inclusive of all individuals, including those with disabilities, to promote diversity and accessibility.
- Collaborative Innovation
- Collaborating with organizations that represent individuals with disabilities to create innovative solutions that promote inclusivity and accessibility.
Where This Applies
- Alcohol
- Opportunity to disrupt the beer and other alcoholic beverage markets by incorporating accessible branding and packaging solutions for visually impaired individuals.
- Packaging
- Opportunity to innovate in the packaging industry by developing new solutions for inclusive packaging that meet the needs of all individuals, regardless of disabilities.
- Non-profit
- Opportunity for non-profit organizations that serve individuals with disabilities to collaborate with businesses and develop innovative solutions that promote inclusivity and accessibility in all industries.
