The West Side Brewing Braille Ale Has Accessible Branding
Michael Hemsworth — August 18, 2020 — Marketing
References: facebook & coolmaterial
The West Side Brewing Braille Ale is a new offering from the Cincinnati-based brewery that is positioned as a refreshing beer with an accessible profile. The beer features a label on the can that has been finished with Braille thanks to a partnership with the Cincinnati Association for the Blind & Visually Impaired and special equipment to print the raised lettering. The final product is a beer can that can be read both visually and through touch to make it one of the more accessible options on the market.
The West Side Brewing Braille Ale is a raspberry gose that has been brewed with the brewery's signature sour beer along with ample raspberries to make it a refreshing option to pick up starting August 27.
The West Side Brewing Braille Ale is a raspberry gose that has been brewed with the brewery's signature sour beer along with ample raspberries to make it a refreshing option to pick up starting August 27.
Trend Themes
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Accessible Packaging — Incorporating Braille or tactile elements in packaging to provide accessibility and inclusivity for visually impaired individuals.
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Inclusive Branding — Creating branding and marketing campaigns that are inclusive of all individuals, including those with disabilities, to promote diversity and accessibility.
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Collaborative Innovation — Collaborating with organizations that represent individuals with disabilities to create innovative solutions that promote inclusivity and accessibility.
Industry Implications
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Alcohol — Opportunity to disrupt the beer and other alcoholic beverage markets by incorporating accessible branding and packaging solutions for visually impaired individuals.
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Packaging — Opportunity to innovate in the packaging industry by developing new solutions for inclusive packaging that meet the needs of all individuals, regardless of disabilities.
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Non-profit — Opportunity for non-profit organizations that serve individuals with disabilities to collaborate with businesses and develop innovative solutions that promote inclusivity and accessibility in all industries.
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