Fans of breakfast cereals and crunchy snacks alike are sure to welcome the news of the Smartfood Cap’n Crunch’s Crunch Berries Popcorn Mix as an unexpected new treat to pick up. The snack starts off with a base of the brand's salty air-popped popcorn that has then been paired with ample amounts of the Cap'n Crunch's Crunch Berries cereal. These ingredients work together to create a sweet and savory flavor that's perfect for adults and kids alike.
The Smartfood Cap’n Crunch’s Crunch Berries Popcorn Mix is recommended by the brand to be shaken prior to being eaten to ensure the ingredients are properly mixed. The snack is available now in 6.25 ounce and two ounce serving sizes that come with suggested retail priced of $3.99 and $1.89, respectively.
Image Credit: Smartfood
Key Themes Behind This Trend
- Cereal-infused Snacks
- There is an opportunity to create cereal-infused snacks in different forms for consumers who enjoy the taste of cereal beyond breakfast.
- Flavor Pairings
- Developers can explore unconventional sweet and savory flavor combinations that will appeal to a broad spectrum of consumers.
- Snack Mixing
- Snack mixed with unconventional ingredients opens up new possibilities for creating distinct flavor profiles.
Where This Applies
- Snack Food
- The snack food industry can continue to innovate by combining unconventional and complementary flavors to create unique products that appeal to consumers.
- Breakfast Cereal
- Breakfast cereal manufacturers can expand their product lines and reach new audiences by partnering with snack food companies to create cereal-infused snacks that can be eaten anytime.
- Food Retail
- Retailers can maximize sales opportunity by encouraging the mixing of different snack brands and flavors allowing consumers to experiment and discover new taste profiles.
