If you're a fan of Cool Ranch Doritos now there's a whole new way to enjoy the tangy flavor: in the form of Smartfood PopCorn Doritos Cool Ranch.
Offering the best of two signature snacks, Smartfood PopCorn Doritos Cool Ranch is the ultimate mashup. The new snack features Smartfood's signature popcorn dusted with Doritos' iconic cool ranch flavor. The resulting flavor is part white cheddar popcorn flavor, while also delivering the tangy flavors of onion, garlic, tomato, and spice. As the online description for the product sums it up, "You want Doritos Cool Ranch. You want popcorn. We made it deliciously easy to have both at once."
The new Smartfood PopCorn Doritos Cool Ranch will first be available from Sam's Club and will then roll out nationwide starting at the end of May.
Image Credit: Smartfood
Why This Trend Is Growing
- Mashup Snacks
- The trend of combining two signature snacks like in Smartfood PopCorn Doritos Cool Ranch, is an opportunity for companies to create new innovative flavors.
- Flavor Dusting
- The trend of using flavored dusting like Doritos' cool ranch flavor in Smartfood's popcorn, is a disruptive innovation opportunity for companies to create unique flavored snacks.
- Convenience Snacking
- The trend of making snacking more accessible and convenient like Smartfood Popcorn Doritos Cool Ranch, is an opportunity for businesses to offer snack options that meet consumers' preferences.
Industries Being Reshaped
- Snack Industry
- The Snack Industry is an opportunity to introduce new flavors and combinations similar to Smartfood PopCorn Doritos Cool Ranch and market them to satisfy consumers' tastes.
- Food Industry
- The Food Industry has the potential to incorporate flavored dusting in their products like Doritos' Cool Ranch in order to create unique products and stand out in the market.
- Retail Industry
- The Retail Industry can benefit from adding unique snack options like Smartfood Popcorn Doritos Cool Ranch, to cater to the increased demand for quick and convenient snacking options.
