Despite a multitude of offerings on the market, the beauty needs of Women of Color often go unanswered but this is about to change as various POC- and BIPOC-owned brands are attempting to satisfy the makeup and skincare demands of an underserved market.
Beauty Beet Box, for example, takes on the familiar model of a subscription service. However, the brand focuses exclusively on the beauty needs of Women of Color, curating a bi-monthly and ingredient-conscious box with luxurious and affordable full-sized products. Emphasis is placed on POC- and BIPOC-owned brands with plant-based, toxin-free, and cruelty-free ranges.
In this way, the WOC-targeted subscription service does not only answer the specific needs of a demographic, but it also empowers independent businesses.
Image Credit: Beauty Beet Box