Set to be available only in Canada, the Kellogg's Birthday Cake Froot Loops are a celebratory product that commemorate Canada's sesquicentennial (150th birthday) that's taking place on July 1, 2017.
The new cereal sees the classic colorful cereal being given a distinctly red overhaul with white sugar specks that draw inspiration from the Canadian flag.
The limited-edition cereal is only going to be made available on the Canadian market in extremely limited quantities with Kellogg's Canada only making it available until the fall or until supplies sell out. This makes the cereal a distinctly coveted product that will likely be snatched up by curious consumers across the country to try out.
The Kellogg's Birthday Cake Froot Loops proudly feature branding on various parts of the packaging that detail how they are by and for Canada.