This summer, Great American Cookies and Marble Slab Creamery are serving up some nostalgia with the debut of the new FROOT LOOPS Cereal Swirl Cookie and the FROOT LOOPS Cereal Swirl Slab Combination.
The new FROOT LOOPS Cereal Swirl Cookie is a clever combination of cookie dough studded with FOOT LOOPS cereal pieces and marshmallow-flavored swirl chips. To make things even sweeter, co-branded Marble Slab Creamery and Great American Cookies locations will also be offering the new FROOT LOOPS Cereal Swirl Slab Combination. This decadent creation combines the brand's original sweet cream ice cream with carnival sprinkles, and rich mallo creme with FROOT LOOPS cereal. As Senior Director of Marketing for Great American Cookies and Marble Slab Creamery, Katie Thoms, explains, "Cereal continues to be a trending ingredient this year, showing its versatility, and we are incredibly excited to bring the iconic cereal brand out of its bowl, topping our fresh baked cookies with and mixing-in with our homemade ice cream."
Image Credit: Great American Cookies
Why This Trend Is Growing
- Cereal-inspired Treats
- The use of cereal as a versatile ingredient for dessert innovations.
- Nostalgic Flavors
- The resurgence of popular flavors or food products from the past to give a sense of familiarity to consumers.
- Co-branding Partnerships
- The collaboration of two or more brands to create a unique product that leverages the strengths of each partner brand.
Industries Being Reshaped
- Food and Beverage
- Opportunities for companies to create unique sweet treats inspired by nostalgic flavors and ingredients to attract younger generations.
- Marketing
- Opportunities for branding and marketing professionals in co-branding partnerships to create buzz around the combined product and cross-promote both brands.
- Retail
- Opportunities for retailers to offer exclusive in-store or online promotions featuring co-branded products, leveraging the popularity and nostalgia of these products to boost sales and engagement.
