The Froot Loops ICEE Flavor is Cooling, Refreshing and Nostalgic
Laura McQuarrie — May 22, 2024 — Marketing
A year ago, ICEE turned its iconic Cherry 'n Blue Razz flavor into a cereal format and this year, there's a Froot Loops ICEE flavor to sip and savor in the heat of summer. The ICEE Company and WK Kellogg Co collaborated to make a Froot Loops cereal ICEE flavor at a time when people are after products that are fun and nostalgic. "ICEE and Froot Loops are beloved brands that instantly transport you to childhood and make everyday moments special," says Kimmra Hingher, Vice President of Marketing for The ICEE Company.
This mashup flavor for kids and adults alike is fruity and shares the same bright color as the brand's breakfast cereal box.
This mashup flavor for kids and adults alike is fruity and shares the same bright color as the brand's breakfast cereal box.
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