Wanting to offer a more nutritious alternative to the cold treats normally consumed in the summer months, the New Zealand-based company Tasman Bay Food Group Ltd. created its 'Juicies' line – ice pops made from healthy ingredients.
The ice pops come in packs of 10 in small plastic wrappers, and are all based in freshly pressed Nelson apples, along with other fruits. Flavors in the collection include tropical, lemonade, orange, and wildberry. The Juicies ice pops are 100% natural, contain few added ingredients, and do not have any added sugar – making them the perfect treat for health-conscious consumers.
Juicies is able to offer a playful yet nutritious alternative to other commonly consumed summer desserts, and can be enjoyed by children and adults alike.
What's Driving This Trend
- Natural Ice Pops
- There is a growing trend of healthier, natural ice pops as people shift towards healthy snacking and demand for clean-label products.
- Cold Treat Alternatives
- There is a trend towards offering healthier alternatives for cold treats like ice pops, providing a new space for disruption with innovative ingredients and flavor combinations.
- Packaged Healthy Snacks
- Packaged products like Juicies aim to offer healthy alternatives for snacking on-the-go, opening up opportunities for new flavors, packaging, and marketing strategies.
Who This Affects Most
- Frozen Desserts
- The frozen dessert industry can disrupt by offering healthier and natural alternatives to traditional ice pops and other desserts to appeal to health-conscious consumers.
- Food and Beverage Manufacturing
- Manufacturers can capitalize on the trend towards healthier snacks and clean-label products by creating innovative, nutritious ice pops like Juicies, with a focus on natural ingredients and sustainable packaging.
- Children's Snacks
- As Juicies proves popular with children, there is an opportunity to disrupt the children's snack market with healthy treats that are both delicious and natural, selling to parents who are concerned about their children's health.
