For years, Kinder Surprise has been delighting consumers with egg-shaped chocolates that contain a toy inside—and the Kinder Joy puts a fresh new spin on this idea.
While Kinder brand chocolates are sold in 170 countries around the world, the classic Kinder Surprise could not be sold in the United States due to an FDA regulation that prohibits the sales of confections containing "non-nutritive objects." Because the Kinder Joy has two compartments that are completely separated, the Kinder Joy is set to be introduced to the American market. One half of the packaging contains wafer bites, layered creams and a spoon, while the other includes a small toy.
Many toys and confections are now being designed with a focus on their unwrapping, inspired by the popular phenomenon of "unboxing" videos on YouTube.
What's Driving This Trend
- Kinder Joy Packaging
- The Kinder Joy provides an innovative packaging solution that separates the toy and edible sections, paving the way for similar packaging designs.
- Unboxing Experience
- The popularity of 'unboxing videos' has sparked a trend towards designing products that are focused on delivering a unique, memorable unboxing experience.
- Toy-focused Confections
- Confectionery manufacturers are looking to incorporate toys into their products, driving innovation in product design and packaging.
Who This Affects Most
- Food and Beverage
- The confectionery industry has an opportunity to incorporate unique packaging designs, like the Kinder Joy, to differentiate themselves in a crowded market.
- Toy Manufacturing
- The combination of confectionery and toys offers toy manufacturers a way to expand their product offerings and attract new customers.
- Youtube Influencer Marketing
- Brands can leverage the popularity of 'unboxing videos' to market products, especially those that offer a unique unboxing experience like the Kinder Joy.
