The ABRAKADABRA Pancake Flour Mixes Highlight Playful Simplicity
Michael Hemsworth — May 8, 2017 — Lifestyle
References: clinic212 & packagingoftheworld
Taking a magical approach to the branding of instant food products, the ABRAKADABRA pancake flour mixes put a focus on the quick nature of the breakfast meal by utilizing images traditionally associated with the illusory arts.
The market is steadily growing to incorporate more instant food products, yet brands haven't branched out much in terms of branding to do anything beyond convey in a literal sense how the product will eliminate the need for traditional preparation. The ABRAKADABRA pancake mixes go against this with a branding aesthetic that highlights the magical nature of the product that only needs to be mixed with a few simple ingredients to create a delicious breakfast meal in a quick manner.
The branding for the ABRAKADABRA pancake flour mixes is the design work of the CLINIC 212 creative agency.
The market is steadily growing to incorporate more instant food products, yet brands haven't branched out much in terms of branding to do anything beyond convey in a literal sense how the product will eliminate the need for traditional preparation. The ABRAKADABRA pancake mixes go against this with a branding aesthetic that highlights the magical nature of the product that only needs to be mixed with a few simple ingredients to create a delicious breakfast meal in a quick manner.
The branding for the ABRAKADABRA pancake flour mixes is the design work of the CLINIC 212 creative agency.
Trend Themes
1. Magical Branding - Opportunity for brands to incorporate magical and playful elements into their packaging and branding to create a unique and memorable experience for consumers.
2. Instant Food Products - Growing market for instant food products presents a disruptive innovation opportunity for brands to explore creative and unique packaging and branding approaches.
3. Simplifying Breakfast - Opportunity to create breakfast products that emphasize quick and simple preparation, catering to busy consumers looking for convenient meal options.
Industry Implications
1. Food Packaging - Food packaging industry can explore innovative designs that integrate magical and playful elements to enhance the visual appeal and create a unique brand identity.
2. Creative and Design Agencies - Creative agencies can offer their expertise to brands seeking to develop unique and enchanting packaging and branding strategies for their instant food products.
3. Breakfast Foods - Opportunity for breakfast food industry to develop new products that offer quick and easy preparation while also focusing on creative packaging and branding to stand out in the market.
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