The Rustlers Pancake Stack is Launching into Convenience Stores
Michael Hemsworth — May 5, 2022 — Marketing
References: rustlersonline & talkingretail
Enjoying pancakes anytime of day just got a whole lot easier thanks to the Rustlers Pancake Stack that is arriving in the UK for consumers to pick up. The pancake product comes with three buttermilk pancakes along with a sachet of maple syrup-style sauce and are ready to warm up in the microwave. The pancakes will join the brand's existing lineup of all-day breakfast products that includes the Sausage Muffin and the Double Sausage Muffin.
Head of Marketing for Consumer Brands at Rustlers owner Kepak Elaine Rothballer commented on the new Rustlers Pancake Stack saying, "Breakfast is a staple occasion seeing long-term growth, with consumption dominated by a small number of core products. Performance of the category is in part driven by morning goods, including breakfast pastries, bagels and pancakes – which alone are experiencing 23% growth.”
Head of Marketing for Consumer Brands at Rustlers owner Kepak Elaine Rothballer commented on the new Rustlers Pancake Stack saying, "Breakfast is a staple occasion seeing long-term growth, with consumption dominated by a small number of core products. Performance of the category is in part driven by morning goods, including breakfast pastries, bagels and pancakes – which alone are experiencing 23% growth.”
Trend Themes
1. Convenient Breakfast Products - The Rustlers Pancake Stack points towards a trend of convenient and prepackaged breakfast options that are easy to warm up or grab-and-go.
2. Single-serve Meal Solutions - The rise of single-serve prepackaged meals like the Rustlers Pancake Stack indicates an opportunity for innovation in the prepared food industry to cater to busy, on-the-go consumers.
3. Flavored Pancake Varieties - The inclusion of a maple syrup-style sauce in the Rustlers Pancake Stack suggests a trend towards the creation of unique and flavored pancake varieties in the breakfast food market.
Industry Implications
1. Convenience Store - Convenience stores can capitalize on the rise of prepackaged breakfast products like the Rustlers Pancake Stack to attract busy and on-the-go customers.
2. Prepared Food - The prepared food industry can leverage the popularity of the Rustlers Pancake Stack and other similar products to create more convenient and single-serve options for consumers.
3. Breakfast Food - The breakfast food industry can innovate and create unique and flavored pancake variations, like the Rustlers Pancake Stack, to cater to changing consumer preferences and stand out in a competitive market.
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