Rojo's Famous creates pancake sandwiches with sweet and savory fillings and these heat-and-eat handhelds can be unwrapped from packaging that's recyclable and compostable. The pancake sandwiches are made possible thanks to a proprietary oil-free pancake cooking process, which helps to create original and fruit-filled varieties. The freshly made fat-free pancakes are fully cooked and ready to eat, filled with ingredients like all-natural sausage and cheddar cheese or berries.
To enter new markets, expand its manufacturing capabilities and support increased demand, Rojo's Famous launched an equity crowdfunding campaign through Micro Ventures. Rojo’s Famous generated more than $1.28 million in revenue in 2020, up 271% year over year. With adults looking for quick and simple ways to refuel during days working from home, handheld snacks are appealing.
Key Themes Behind This Trend
- Heat-and-eat Snacks
- There is an opportunity for companies to create more heat-and-eat snacks that are easy and convenient for adults working remotely.
- Recyclable and Compostable Packaging
- As more consumers prioritize sustainability, there is an opportunity for industries to invest in recyclable and compostable packaging solutions.
- Equity Crowdfunding
- Equity crowdfunding can be a viable option for companies looking to raise funds to expand manufacturing capabilities and support growth.
Where This Applies
- Packaging
- The packaging industry can develop recyclable and compostable solutions that meet the needs of businesses and consumers looking for sustainable options.
- Food Manufacturing
- There is potential for food manufacturers to create more heat-and-eat snacks that provide convenience without sacrificing taste and nutrition.
- Fintech
- FinTech companies can develop equity crowdfunding platforms that help small businesses raise capital and grow their operations.
