Free-From Pancake Products

Blanket Pancakes & Syrup Uses Clean, All-Natural Ingredients

Blanket Pancakes & Syrup is a series of products formulated with taste and quality in mind to strike just the right balance for today's modern family.

The Black-owned brand focuses on all-natural, clean ingredients for its products to support consumers on the hunt for ways to support the nutritional needs of their family in a delicious way. The pancake mixes perfect for any meal of the day that are free from high-fructose corn syrup, eggs, artificial sweeteners, preservatives, bleached flour and GMOs. The mixes come in Honeybutter, Buttermilk, Chocolate Chip, Sweet Potato and Vegan options, while the brand's syrups come in Original Vanilla Bean and Cinnamon flavors.

Blanket Pancakes & Syrup products are priced at $5.99 for a 16-ounce bag of pancake mix, while the syrups are priced at $6.49 for a 12-ounce bottle.

Clean Ingredient Products
The focus on all-natural, clean ingredients in Blanket Pancakes & Syrup presents an opportunity for the food industry to create more products that meet the demand for healthier options.
Free-from Products
The free-from approach of Blanket Pancakes & Syrup, which excludes high-fructose corn syrup, eggs, artificial sweeteners, preservatives, bleached flour and GMOs, highlights the potential for other industries to develop similar products that cater to consumers with dietary restrictions.
Family-friendly Food
Blanket Pancakes & Syrup's emphasis on creating products for the modern family demonstrates the opportunity for the food industry to create more convenient and nutritious options that cater to the needs of busy households.

Industries Being Reshaped

Food Industry
The food industry can capitalize on the clean ingredient trend by developing products that prioritize all-natural, clean ingredients.
Health Food Industry
The health food industry can tap into the free-from trend by offering more products that exclude common allergens and artificial ingredients.
Convenience Food Industry
The convenience food industry can leverage the family-friendly trend by creating ready-to-eat or easy-to-prepare meals that are nutritious and appealing to busy families.
SCORE
2.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 25%
Activity 12%
Freshness 23%