This week, Swedish supermarket chain Coop—often called the most sustainable retailer—launched a new packaging for its ground beef. The old plastic trays will be replaced with "Mince on a roll." This change has benefits for customers, the retailer and the environment.
Now, customers will need to carry home less plastic and will get a mince with longer shelf life—16 days instead of just eight days in the old packaging. This change will contribute to overall food wastage reduction in supermarkets and homes.
A new smart roller shape design allows the chain to optimize shelf space in meat counters, cut packaging materials expenditures by 82%, and improve the efficiency of transportation, thus reducing transport emissions impact by 31%.
The new design will be used for Coop's 500g packs of minced beef, but the retailer plans to expand the concept to mixed and pork range in the future.
Rolled Beef Packaging
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