The 'UniDry' absorbent pad has been developed by Elliott Absorbent Products as a packaging solution for the fresh meat and fish industry to help reduce the amount of material traditionally used.
The packaging pad is constructed using 50% less material than traditional alternatives on the market and is presently being used by three supermarket chains in the UK. The pads have been developed over the course of several years and make use of the proprietary Infinity Core that offers absorbency performance of between 7.5-liters and 26-liters for every square meter.
Managing Director of Elliott Absorbent Products Matt Hankins spoke on the new 'UniDry' absorbent pad saying, "UniDry is a major innovation, we are doing more with less and providing customers with a product that improves absorbency and shelf-life and boosts their sustainability performance. Existing airlaid pads are bulky and dusty with poor yields. The UniDry range will replace airlaid and SAF pads for absorbencies between 7,500ml – 25,000ml (water/free swell). These results are outstanding. We have already had lots of interest from UK meat processors and supermarkets who are keen to upgrade. We aim to expand our customer base across Europe and beyond where there is a huge untapped market.”