Candela is a sustainable food supplier in Peru, and the brand recently created a range of chocolates that the creative agency Infinito designed the branding for.
Candela's goal is to offer organic products and "contribute to the development and strengthening of value chains based on Peruvian biodiversity," and the agency Infinito wanted to reflect this mission in the packaging for Candela's new range of chocolates. As a result, the chocolates all feature vibrant illustrations that reflect the biodiversity of Peru. The chocolates come in a range of flavors that include coconut, kiwicha, quinoa, golden berries, and chestnuts. The brand also offers coconut oil, Brazil nuts, and superfood powders for health-conscious consumers.
The Candela brand is able to succeed in its mission of offering sustainable organic foods, while also ensuring that the brand is able to playfully represent itself as one that values the environment.