Henri Campeã, a Brazilian visual artist and illustrator is the creative force behind Querida's vibrant brand identity. The illustrator creates the coffee brand's vivid illustrations in pink and green color schemes, for its bagged and tin-packaged products.
Designed for women by women, Querida "celebrates and uses femininity as a tool for inclusion, empowerment and positivity, creating emotional and physical well-being" and is inspired by "a woman’s personal experience with her body and mental health."
Having worked with big names like The New York Times, Coca-Cola, Snapchat and more, Henri Campeã teams up with Nathalia Jaramilo and Silvia Lucia for this project's art direction and graphic design. The result is a psychedelic visual identity that consists of blooming floral motifs, flying bee imagery and more shapes that subtly nod to a female's anatomy.