The ice cream brand Wonder Scoop had its modernized vintage package designed by the creative agency Brand Strategy Team of Emart Co., Ltd, which used a pastel color palette to convey the brand's messaging.
The Wonder Scoop brand offers a collection of ice creams, as well as coffee. The brand has three main flavors, including a Pure Cran Apple, a Dark Choco Hero, and a Farmer's Green Tea – all of which are offered in either a box or container, or in a bar form. The color scheme features a whimsical pastel blue, with polka dots making up the majority of the decorative pattern.
Wonder Scoop's endearing, whimsical branding makes the brand likely to capture the eye of consumers in an overrun market.
What's Driving This Trend
- Vintage-inspired Packaging
- Exploit the consumer preference for nostalgia by using vintage-inspired packaging designs for products.
- Distinct Flavor Offerings
- Differentiate your brand by offering unique and unexpected flavor combinations in the market.
- Whimsical Branding
- Create an endearing and visually appealing brand identity that stands out in a competitive market.
Who This Affects Most
- Food Packaging
- Incorporate whimsical, vintage-inspired packaging designs to attract consumer attention in the food packaging industry.
- Ice Cream and Dessert
- Introduce distinct and unique flavor offerings to disrupt the traditional ice cream and dessert industry.
- Creative Branding
- Utilize whimsical branding strategies to establish a distinctive brand identity and stand out in various industries.
