The ice cream brand Wonder Scoop had its modernized vintage package designed by the creative agency Brand Strategy Team of Emart Co., Ltd, which used a pastel color palette to convey the brand's messaging.
The Wonder Scoop brand offers a collection of ice creams, as well as coffee. The brand has three main flavors, including a Pure Cran Apple, a Dark Choco Hero, and a Farmer's Green Tea – all of which are offered in either a box or container, or in a bar form. The color scheme features a whimsical pastel blue, with polka dots making up the majority of the decorative pattern.
Wonder Scoop's endearing, whimsical branding makes the brand likely to capture the eye of consumers in an overrun market.