To celebrate Canada's 150th anniversary, the Mars confectionery brand has debuted a new 'Oh Canada' collection of M&M's. Featuring the colors of the country's iconic flag, the new candies are a great option for upcoming Canada Day celebrations.
The new Oh Canada M&M's are tiny milk chocolates covered in hard candy shells. But unlike an ordinary bag of M&M's, the exclusively Canadian collection only features red and white-colored candies. These two colors are meant to mimic the same colors found in the Canadians flag. As a result, consumers can create their very own candy flags from the colorful little treats, just as the brand demonstrates in its promotional video on Instagram.
Available now at groceries stories across the country, the limited-edition treats are a great gift for patriotic friends.
What Makes This Trend Stand Out
- National Pride Products
- More confectionery brands could create national-pride inspired products to celebrate major holidays, such as Independence Day or Australia Day.
- Color Themed Products
- Companies could create products with colors inspired by flags, school colors, or other recognizable color schemes.
- Interactive Product Marketing
- Brands can create interactive marketing campaigns to showcase products in a fun and creative way, as M&M's did with their candy flag displays on Instagram.
Sectors Adopting This
- Confectionery
- Confectionery companies could study national flags to create patriotic and culturally relevant products.
- Seasonal Products
- National pride-themed products could be created for other holidays, such as Christmas or Easter, as well as for major national events.
- Marketing and Advertising
- Marketing campaigns can be made more memorable and engaging by incorporating interactive and creative displays or experiences to showcase products, as M&M's did with their candy flag displays on Instagram.
