In an effort to differentiate itself from companies such as Kraft and Sargento, Arla Foods has launched a new campaign for its clean dairy line. The campaign is designed to appeal to consumes who want to enjoy cheese, but also want to make sure that the products they buy are free from artificial or unnatural ingredients.
Arla Foods' new camping -- titled 'Live Unprocessed' -- showcases the brand's new and existing cheese products, by highlighting the overarching commitment to using only natural ingredients. Overall, the main message behind each ad is that all of the company's cheese products are made without any artificial hormones, stabilizers or antibiotics.
By making it clear to consumers that Arla Foods' cheeses are free from the kinds of artificial ingredients found in other products, the campaign positions Arla Foods as a better-for-you alternative to other brands.