Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

From Social Photography Workshops to One-Day Athletic Festivals

 - Jun 25, 2017
As the June 2017 marketing trends reveal, brands are consistently incorporating educational components into their marketing efforts to help consumers better understand their product or service.

One way in which brands are incorporating education into their campaigns is with traditional classes and workshops. For example, Kitchen Aid holds interactive cooking classes at its experience store in London, to teach consumers how to use its mixers. Similarly, the gin brand Beefeater Stills had been hosting Instagram photography courses in conjunction with tours of its distillery.

On the other hand, these teaching elements can go beyond a basic workshop. For instance, Lululemon's recently held and event called Sweatlife the Festival to teach consumers about a wide range of exercises. Indeed, the June 2017 marketing trends reveal that formal and comprehensive brand education is quickly becoming key to modern marketing campaigns.