As the June 2017 marketing trends reveal, brands are consistently incorporating educational components into their marketing efforts to help consumers better understand their product or service.
One way in which brands are incorporating education into their campaigns is with traditional classes and workshops. For example, Kitchen Aid holds interactive cooking classes at its experience store in London, to teach consumers how to use its mixers. Similarly, the gin brand Beefeater Stills had been hosting Instagram photography courses in conjunction with tours of its distillery.
On the other hand, these teaching elements can go beyond a basic workshop. For instance, Lululemon's recently held and event called Sweatlife the Festival to teach consumers about a wide range of exercises. Indeed, the June 2017 marketing trends reveal that formal and comprehensive brand education is quickly becoming key to modern marketing campaigns.
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