To promote its new noise-canceling headphones, Sony teamed up with Eurostar to create a curated selection of music for passengers.
For the project, the partnering brands worked closely with an expert in the psychology of music, Dr Alexandra Lamont from Keele University, to create playlists that provide more than just something nice to listen to. Playlists like 'Getting job done' and 'Psyching up for a long day' were specifically developed with tracks to help passengers either get focused for a day of work, or unwind following a long day. The 'Sony Sound Menu' also includes a playlist called 'Being in the moment' that promotes a sense of harmony with gently rhythms and soothing sounds of nature.
The Sony Sound Menu promoting the wireless, noise-canceling 1000X headphones will be available for passengers on select Eurostar trains for a limited time this spring.