Audio streamer LiSTNR has announced the launch of 'Sound States' a new audio series that will be offered on the company's app which will center around "sensory non-music audio." According to the company, Sounds States was an idea that was developed internally and presented to SCA's 'The Lab Contest' as part of its innovation programme.
Essentially, what SCA's researchers discovered was that two-thirds of its subjects under the age of 35 were already familiar with non-music audio, and many of them used it to control their moods, stress, and motivation. Because of this, LiSTNR opted to build its own series focused exclusively on non-music audio, and to do so, they collaborated with SCA staff and music producers that specialize in this kind of content.
“Sound States is testament to SCA’s focus on innovation and is an experiment leveraging AI to bring innovative concepts in audio to our listeners as well as drive new audiences to LiSTNR. We will continue to innovate in the audio space to add value to our listeners and reach new listeners," said SCA head of digital & innovation, Chris Johnson.
Image Credit: Listnr
What Makes This Trend Stand Out
- Non-music Audio
- LiSTNR's Sound States development supports a growing trend of non-music audio consumption for stress and mood control
- Sensory Content
- LiSTNR's development of non-music sensory content opens up opportunities for new content streamers to explore user control and customization
- Collaborative Innovation
- LiSTNR and SCA's collaborative development approach for Sound States sparks a growing trend toward corporate innovation contests and external innovation partners
Sectors Adopting This
- Audio Streaming
- LiSTNR's Sound States development helps set audio streamers apart by catering to a growing market of non-music audio listeners
- Audio Content Production
- LiSTNR's Sound States development opens up opportunities for audio content producers specializing in non-music sensory content
- Corporate Innovation Programs
- SCA's internal innovation contest serves as a model for companies looking to foster innovation, new ideas, and collaborative partnerships
