Nabisco, the company that owns the popular cookie brand Oreo, is now enlisting social media to come up with its newest flavor – in a campaign titled 'My Oreo Creation.'
The brand's campaign coincides with its new limited edition flavor that came out today, called Firework. This flavor features Oreo cookies and popping candy in its cream. The parallel My Oreo Creation campaign invites people on Twitter and Instagram to introduce their flavor ideas under the hashtag '#MyOreoCreation' and '#Contest' to enter the competition. The flavors will be judged on criteria that includes taste appeal, creativity and originality.
The winner of the My Oreo Creation competition will receive $500,000 USD, a trip to New York City, and the release of their flavor in the spring/summer of 2018.