Later this summer, Lululemon Athletica will be bringing 'Sweatlife the Festival' to London, offering a variety of yoga and workout classes, health-focused foods, meditation sessions and even personal development opportunities.
For the event, Lululemon will be partnering with a variety of local studios, including Barry's Bootcamp, The Foundry and Breathe Studio, to offer a wide range of sweat-inducing activities for attendees to partake in. Some of the other sessions also tap into other integral aspects of wellness, teaching attendees to develop greater confidence, work towards one's dream career and build a positive mindset. The space will also feature a Lululemon pop-up store for those interested in coming away with new activewear pieces from the brand.
The one-day festival format has become a popular way for brands to offer an entire, immersive experience in a short span of time.