Of all the companies that one might expect to hold a Mother's Day campaign, a porn site would likely fall low on the list, but Pornhub's 'Mommy's Special Glasses' are just that. The Mother's Day gift consists of a card with a link on it. That card folds and transforms into set a of virtual reality glasses, and when mom follows the link on her smartphone and inserts it into the folded card, she'll be treated to "the best night of her life."
Pornhub's headset follows the concept of Google Cardboard, with a low tech solution to providing VR entertainment. The card itself, along with the naughty link, carries instructions for how to fold it and insert one's smartphone, so even a tech neophyte will be able to use it.
What's Driving This Trend
- VR Entertainment
- Disruptive innovation opportunity: Explore new ways to create immersive virtual reality experiences for entertainment purposes.
- Low-tech VR Solutions
- Disruptive innovation opportunity: Develop affordable and accessible virtual reality solutions using simple materials and instructions.
- Unconventional Marketing Campaigns
- Disruptive innovation opportunity: Think outside the box and create unique marketing campaigns that surprise and engage audiences.
Who This Affects Most
- Entertainment
- Disruptive innovation opportunity: Combine virtual reality technology with entertainment to create highly immersive experiences for consumers.
- Technology
- Disruptive innovation opportunity: Improve and diversify virtual reality technology to make it more accessible and user-friendly for a wider consumer base.
- Marketing and Advertising
- Disruptive innovation opportunity: Explore non-traditional marketing strategies that disrupt the status quo and capture audience attention in unique ways.
