To give consumers and professional users a better way to test out its latest products, home appliance brand Electrolux recently opened up an interactive Electrolux Experience Centre in Mascot, Australia.
The Electrolux Experience Centre is a sprawling space that is designed to showcase the brand's three pillars: Taste, Care and Wellbeing. Each of these spaces features interactive displays that show off the brand's vast portfolio of products. These products were put to the test during the opening of the new center, when world newnowned chefs such as Mark Best, Nelly Robinson, Massimo Mele and Lauren Di Marco were invited for live cooking demonstrations involving different appliances.
Designed to be used for masterclasses, retail events and classes for post-purchase customers, the new Electrolux Experience Centre helps consumers interact with Electrolux products in new ways.