To announce the Brazilian debut of The Young Pope on Fox Channels, a unique bus stop billboard poster was set up.
From afar, the billboard posters might just seem like most ads, which depict static images. However, from the right angle, the billboard actually looks to be releasing a cloud of white smoke from a cigarette held by Jude Law's character in the TV series. This is because the placement of the bus stop is conveniently located in close proximity to a chimney that releases actual white smoke.
As well as being a clever way to bring the bus stop poster to life, the white smoke also serves as a reference to the way that white smoke is released from the Sistine Chapel to announce the election of a new pope.
What's Driving This Trend
- Interactive Billboards
- Creating billboards that interact with their environment, like this one that uses a chimney to release white smoke, can lead to more engaging advertising.
- Reference Marketing
- Referencing popular culture in advertising, like this billboard referencing The Young Pope TV series and the Sistine Chapel, can create a memorable and relatable experience for consumers.
- Subliminal Advertising
- Using subtle and unexpected elements in advertising, like the white smoke from the chimney, can create a lasting impression on consumers even if they don't consciously realize it.
Who This Affects Most
- Outdoor Advertising
- Creating innovative and interactive outdoor advertising campaigns, like this smoking TV poster, can revolutionize the way companies reach their target audience.
- Television and Film
- Referencing popular TV shows and movies, like The Young Pope, in advertising can help increase viewership and create a stronger connection with audiences.
- Art and Design
- Blending art, design, and advertising can help create unique and memorable campaigns, like this smoking TV poster, that go beyond traditional methods.
