The BBC's A Perfect Planet Billboard Was Set on Fire
Ellen Smith — February 4, 2021 — Marketing
References: primevideo & adweek
The BBC wowed Londoners with its A Perfect Planet billboard campaign, which was set on fire to raise awareness for deforestation and global warming.
The billboard was designed to promote the BBC's new show of the same name. Narrated by David Attenborough, the series features five episodes, exploring the topics of Volcanoes, weather, sunlight, the oceans, and mankind's impact on it all. Due to the critical nature of the series, the billboard ad needed to be equally as harrowing. As a result, the billboard was set alight for 30 minutes using environmentally friendly vapour. One half of the billboard is lush with green, reading "A perfect planet" while the other half depicts images of a forest fire reading "But for how long?"
Image Credit: The BBC
The billboard was designed to promote the BBC's new show of the same name. Narrated by David Attenborough, the series features five episodes, exploring the topics of Volcanoes, weather, sunlight, the oceans, and mankind's impact on it all. Due to the critical nature of the series, the billboard ad needed to be equally as harrowing. As a result, the billboard was set alight for 30 minutes using environmentally friendly vapour. One half of the billboard is lush with green, reading "A perfect planet" while the other half depicts images of a forest fire reading "But for how long?"
Image Credit: The BBC
Trend Themes
1. Eco-friendly Billboards - Creating attention-grabbing, environmentally conscious billboards to promote climate change and sustainability messages.
2. Innovative Advertising Campaigns - Finding new and unexpected ways to promote a brand or message through outdoor media, social media and experiential events.
3. Conscious Marketing - Using brand messaging and visuals to promote social responsibility, sustainability and ethical practices.
Industry Implications
1. Advertising - The advertising industry can incorporate innovative designs and eco-friendly options to promote brands, products, social responsibility and sustainability messages.
2. Entertainment - The entertainment industry can create thought-provoking campaigns that promote positive change and use their platform to raise awareness for issues such as climate change and deforestation.
3. Environmental - Environmental organizations can use outdoor media as a tool to raise awareness, promote action and influence change in the community.
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