With hundreds of magazine covers gracing any stores shelves, standing out from the other glossy pages is a tricky charge, but the Fashion Magazine Summer 2017 issue seems to have delivered with a creative, interactive cover. The most recent issue features a "peel and reveal" cover treatment that hides the key style on the cover until the consumer purchases it and uncovers the secret look.
On the rack, the Fashion Magazine Summer 2017 issue displays an empty, slightly off-putting image of a tranquil beach. There's a horse in the background, a pastel-colored structure, some tropical trees, and little else. After purchasing the issue, though, the consumer can peel back a flap to reveal a model adorned in Joe Fresh's summer swimwear, one of the apparel items highlighted in the pages inside.