With hundreds of magazine covers gracing any stores shelves, standing out from the other glossy pages is a tricky charge, but the Fashion Magazine Summer 2017 issue seems to have delivered with a creative, interactive cover. The most recent issue features a "peel and reveal" cover treatment that hides the key style on the cover until the consumer purchases it and uncovers the secret look.
On the rack, the Fashion Magazine Summer 2017 issue displays an empty, slightly off-putting image of a tranquil beach. There's a horse in the background, a pastel-colored structure, some tropical trees, and little else. After purchasing the issue, though, the consumer can peel back a flap to reveal a model adorned in Joe Fresh's summer swimwear, one of the apparel items highlighted in the pages inside.
What Makes This Trend Stand Out
- Peel-and-reveal Covers
- The trend of peel-and-reveal covers offers an innovative way for magazines and other print media to engage their consumers and stand out from competitors.
- Interactive Print Features
- The rise of interactive print features, such as peel-and-reveal covers, presents a potential opportunity for marketers to create engaging and memorable offline brand experiences for consumers.
- Targeted Print Campaigns
- Peel-and-reveal covers provide a way for marketers to create targeted print campaigns that offer consumers personalized content and promotions based on their interests or shopping habits.
Sectors Adopting This
- Publishing
- Peel-and-reveal covers offer a disruptive innovation for the publishing industry to create engaging print content that drives sales and consumer engagement.
- Fashion
- The peel-and-reveal cover concept offers new possibilities for fashion brands to showcase their collections and products in a unique and interactive way, potentially driving sales and brand engagement.
- Marketing and Advertising
- Peel-and-reveal covers can be utilized as a disruptive marketing tool, providing a way for companies to deliver promotional offers and product information in a memorable and interactive way.
