'Burt’s Nature' is a digital 360-degree tour that is now offered online from Burt's Bees, offering a look inside at the real 300 square foot personal cabin that belonged to the brand's late founder Burt Shavitz.
Shavitz believed that "the old ways are the best ways," and this philosophy comes across throughout the tour of the cabin, which operated without running water or electricity. The tour begins on the exterior of the house and there are several spaces inside, revealing the home of where Burt's Bees' founder originally used to make and sell honey.
Throughout the digital tour, viewers are able to interact with certain parts of the home to call up videos to learn more about Shavitz and the origins of the brand.
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