Timberland's 'Flex in the City' Introduces an Interactive Adventure
Laura McQuarrie — May 12, 2017 — Fashion
References: timberland & eventmagazine
Participating Timberland stores are now offering a new kind of in-store activity called 'Flex in the City' that gives visitors the chance to get a first-hand experience of its Sensorflex footwear technology.
In-store consumers are invited to put on a pair of Sensorflex shoes of their choosing and take them for a test run on a treadmill that will guide them through a virtual city. Throughout the experience, participants are able to use a touchscreen to personalize their experience by choosing where they would like to go, as well as what they would like to do. Their choices in the interactive activity work like a quiz to suggest the best pair of Sensorflex footwear for their needs.
As part of the virtual travel-themed excursion, consumers also have the chance to win a multi-day stay for two in New York.
In-store consumers are invited to put on a pair of Sensorflex shoes of their choosing and take them for a test run on a treadmill that will guide them through a virtual city. Throughout the experience, participants are able to use a touchscreen to personalize their experience by choosing where they would like to go, as well as what they would like to do. Their choices in the interactive activity work like a quiz to suggest the best pair of Sensorflex footwear for their needs.
As part of the virtual travel-themed excursion, consumers also have the chance to win a multi-day stay for two in New York.
Trend Themes
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Interactive In-store Experiences — The 'Flex in the City' trend showcases the potential for businesses to engage customers through interactive activities that provide real-time product experiences.
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Personalized Product Recommendations — The interactive quiz in the 'Flex in the City' experience demonstrates the opportunity for businesses to use customer preferences and choices to offer personalized product recommendations.
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Virtual Reality Integration — The use of virtual reality in the 'Flex in the City' activity highlights the potential for businesses to enhance customer engagement by incorporating immersive technologies.
Industry Implications
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Retail — The 'Flex in the City' concept presents a disruptive innovation opportunity for retailers to create unique in-store experiences that differentiate from online shopping.
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Footwear — The implementation of the 'Flex in the City' interactive adventure demonstrates how the footwear industry can leverage technology to showcase the benefits and features of their products.
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Travel and Tourism — The inclusion of a chance to win a trip in the 'Flex in the City' experience creates a potential collaboration opportunity for the travel and tourism industry to engage with consumers.
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