The amount of fur that many dogs shed often calls for pet owners to have a lint roller always at the ready. To acknowledge this, 3M brand Scotch-Brite set up a fun campaign called #WorthTheMess in Central Park for National Pet Month.
Scotch-Brite set up a large-scale "cuddle couch" and invited some of the most famous dogs on Instagram to get comfortable on it. This included the well-known faces of dogs from Instagram accounts like @toastmeetsworld, @goldens_glee and @brussels.sprout. Along with this, the brand demonstrated how its lint rollers are effortlessly able handle any messes left behind.
As part of a survey, Scotch-Brite found that 53% of pet owners designate pet-free zones within their homes, such as the bed and couch.
Why This Trend Is Growing
- Pet-friendly Campaigns
- Opportunity for brands to create engaging campaigns that cater to pet owners and highlight pet-friendly products or services.
- Influencer Marketing
- Utilizing famous dogs on Instagram to promote products or services can be an effective way to reach a targeted audience of pet owners.
- Efficient Cleaning Solutions
- The need for effective and easy-to-use cleaning tools, such as lint rollers, to manage pet messes in pet-friendly households.
Industries Being Reshaped
- Home Cleaning Products
- Developing innovative cleaning tools and solutions specifically designed for pet owners who need to manage pet hair and messes.
- Pet Accessories
- Creating pet-friendly furniture and accessories that are both stylish and functional, providing comfort for pets while being easy to clean.
- Marketing and Advertising
- Offering specialized marketing and advertising services that target pet owners, leveraging influencer marketing to promote pet-related products or campaigns.
