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Top 100 Commercials in 2017

From Satirical Mother's Day Ads to Judgement-Free Gym Spots

— January 27, 2018 — Marketing
These 2017 commercial trends cover a wide range of unique campaigns that aim to hold the attention of consumers so that the product, service, or company that's being advertised stays memorable.

To draw attention to the benefits of adopting a pet from a shelter instead of purchasing one from a breeder, Pedigree launched an innovative spot that shows the roles reversed, with humans in kennels and dogs choosing them. In addition to spotlighting how dull and depressing life can be for pets who have been stuck in shelters for prolonged periods of time, the commercial considers the positive impact that a dog can have on an owner.

Another unique commercial that's featured comes from Durex India, with the company promoting its sleek 'Durex Jeans' condoms that can be hidden in even the smallest and tightest of pockets. The ad shows a man taping down the furniture in his apartment in preparation for his partner's arrival, who accidentally drops a series of the Durex Jeans condoms on the floor when she arrives.
4
Score
Popularity
Activity
Freshness
98
Authoritative Apparel Ads
Authoritative Apparel Ads
Kmart's 'I Can' Commercial Aims to Empower Its Consumers
<
97
Multi-Generational Loan Ads
Multi-Generational Loan Ads
This 30-Second MTCU Commercial Shows the Company's Range of Appeal
<
96
Action-Packed Christmas Ads
Action-Packed Christmas Ads
Argos' Christmas Ad Highlights Its Rapid Same-Day Delivery Service
<
95
Authentic Birth Story Commercials
Authentic Birth Story Commercials
This Ad from the Honest Company Features Real Birth Stories
<
94
Celebrity-Studded Streaming Service Ads
Celebrity-Studded Streaming Service Ads
The 'Netflix is a Joke' Ad Features Four Famous Comedians
<
93
Caring Mentor-Celebrating Ads
Caring Mentor-Celebrating Ads
This New Dove Men+Care Ad Honors the Men "Who Were There to Care"
<
92
Festive Mascot Ads
Festive Mascot Ads
Toys 'R' Us' Ad for Christmas Introduces "Geoffrey the Part-Time Reindeer"
<
91
Anthropomorphic Dummy Auto-Safety Ads
Anthropomorphic Dummy Auto-Safety Ads
The Toyota Safety Sense Commercial Features a Talking Dummy
<
90
Community-Focused Banking Ads
Community-Focused Banking Ads
Idaho's D.L. Evans Bank Shows Why Millennials Should Join
<
89
Shaving Subscription Service Ads
Shaving Subscription Service Ads
This Commercial for Harry's Outlines the Reasons for Its Origin
<
88
Carnal Cleaning Ads
Carnal Cleaning Ads
The Mr. Clean Super Bowl Ad Turns the Spokesman into a Sexy Figure
<
87
Hispanic Car Campaigns
Hispanic Car Campaigns
The Ram Trucks 'Boss' Spot is Marketed to Latino Consumers
<
86
Immigration Tribute Ads
Immigration Tribute Ads
The Bazta Arpaio Ad Invoked an Ad from the 60s to Make a Political Point
<
85
Harmonious Holiday Clothing Commercials
Harmonious Holiday Clothing Commercials
The New Gap Ad Shows Kids and Adults in Perfect Harmony
<
84
Ambitious Celebrity Commercials
Ambitious Celebrity Commercials
Apple's New 'Siri' Ad Shows That 'The Rock' Can Do Anything
<
83
Prideful Furniture Campaigns
Prideful Furniture Campaigns
West Elm's New Commercial Encourages Consumers to Get 'House Proud'
<
82
Satirical Mother's Day Experiments
Satirical Mother's Day Experiments
This Interflora Commercial Ends in a Comedic Twist
<
81
Rebranded Condiment Commericals
Rebranded Condiment Commericals
This Heinz Marketing Stunt Rebrands Ketchup as 'Chicago Dog Sauce'
<
80
Scientific Laundry Commercials
Scientific Laundry Commercials
This Persil Laundry Super Bowl Ad Stars Bill Nye the Science Guy
<
79
Musical Decor Commercials
Musical Decor Commercials
Value City's 'Boss of the Bedroom' was Choreographed by Mandy Moore
<
78
NYC-Focused Athletic Campaigns
NYC-Focused Athletic Campaigns
The New adidas by Pharrell Williams Ad Prompts Viewers to Speak Up
<
77
Nursery Rhyme Insurance Ads
Nursery Rhyme Insurance Ads
This Turbotax Super Bowl Commercial Stars a Broken Humpty Dumpty
<
76
Down Syndrome Awareness Ads
Down Syndrome Awareness Ads
'Not Special Needs' Aims to Break Barriers for Those with Disabilities
<
75
Syrian Family-Reuniting Ads
Syrian Family-Reuniting Ads
The Air Canada Commercial Brings a Syrian Refugee Family Peace
<
74
Self-Parenting Insurance Ads
Self-Parenting Insurance Ads
Progressive's 'Parentamorphosis' Has Adults Turn into Their Parents
<
73
Nostalgic Music Streaming Commercials
Nostalgic Music Streaming Commercials
This Spotify Ad is Inspired by The Neverending Story
<
72
Abusive Partner PSAs
Abusive Partner PSAs
This Canadian PSA Campaign Considers the Obsessive Actions of Abusive Men
<
71
Satirical Dreamland Commercials
Satirical Dreamland Commercials
Coop Home Goods' First Commercial References 'Stranger Things'
<
70
American Everyman Commercials
American Everyman Commercials
Kristen Wiig has Multiple Identities in the Pizza Hut Everyman Ad
<
69
Olympic-Inspired Auto Ads
Olympic-Inspired Auto Ads
The Subaru Bobsled Commercial Touts the Capabilities of the WRX STI
<
68
Comedic Puppet Cellphone Commercials
Comedic Puppet Cellphone Commercials
This Apple Ad Features Sesame Street's Cookie Monster
<
67
Female-Named Landmark Campaigns
Female-Named Landmark Campaigns
'Put Her on the Map' Shows the Need for More Female Representation
<
66
Adversarial Airline Ads
Adversarial Airline Ads
The New Emirates 'Friendly Skies' Spot Highlights United's Recent Troubles
<
65
Outdated Challenge Ads
Outdated Challenge Ads
This Internet Ad Shows the Ice Bucket Challenge for ALS Years Later
<
64
Patriotic Car Commercials
Patriotic Car Commercials
Chevrolet's 'The Canadian Dream' Commercial Celebrates Canada's 150th
<
63
Humorous Hydration Ads
Humorous Hydration Ads
Mount Franklin's 'Perspiration Hydration' Commercial is Revealing
<
62
Friendsgiving Cooking Campaigns
Friendsgiving Cooking Campaigns
Tyson Foods Created a Friendsgiving Ad with Actor Anthony Anderson
<
61
Humorous Unlimited Data Ads
Humorous Unlimited Data Ads
AT&T's 'Unlimited Romance' Ad Shows How Far Its Coverage Goes
<
60
Anecdotal Gambling Commercials
Anecdotal Gambling Commercials
This Commercial for 'Kwiff' is Equal Parts Dark and Comical
<
59
Rerun Football Commercials
Rerun Football Commercials
This Coca-Cola Super Bowl Ad Was Replayed to Promote Diversity
<
58
Historical Female Empowerment Campaigns
Historical Female Empowerment Campaigns
'This is Ann' Highlights the Struggles Women Have Faced
<
57
Diversity-Embracing Homestay Commercials
Diversity-Embracing Homestay Commercials
The Airbnb Super Bowl Ad Makes a Political Statement
<
56
Energetic Mascara Campaigns
Energetic Mascara Campaigns
This Rimmel Ad Features Cara Delevingne and a Crew of Dancers
<
55
Virtual Stunt Driving Spots
Virtual Stunt Driving Spots
This Castrol Augmented Reality Ad Promotes the Next 'Fast & Furious'
<
54
Creativity-Highlighting Hockey Commercials
Creativity-Highlighting Hockey Commercials
adidas' What if Hockey... Campaign Features Superstars
<
53
Role-Reversing Pet Adoption Campaigns
Role-Reversing Pet Adoption Campaigns
PEDIGREE is Encouraging Pet Adoption by Turning the Tables
<
52
Judgement-Free Gym Ads
Judgement-Free Gym Ads
This Planet Fitness Ad Shows That a Healthy Lifestyle Should Be Accessible
<
51
Minimalist Retailer Promotions
Minimalist Retailer Promotions
This Target Commercial Highlights Its Stylish Seasonal Offerings
<
50
Honest Child Valentine's Ads
Honest Child Valentine's Ads
This Splendid Chocolate Commercial Shows What Kids Think of Love
<
49
Voice-Activated Burger Spots
Voice-Activated Burger Spots
Burger King's Google Home Ad Makes the Device Talk About the Whopper
<
48
Civil Unrest Ad Spots
Civil Unrest Ad Spots
Pepsi and Kendall Jenner's New Commercial Uses Activism to Sell Soft Drinks
<
47
80s Workout Video-Inspired Ads
80s Workout Video-Inspired Ads
This Teyana Taylor Reebok Classic Ad is Sultry and Energetic
<
46
Courageous Father's Day Ads
Courageous Father's Day Ads
The 'Sick Kids Dad Strong' Ad Honors the Strength of Fathers
<
45
Youth-Targeted Cancer Campaigns
Youth-Targeted Cancer Campaigns
The Rethink Breast Cancer Campaign Takes a More Modern Approach
<
44
Celebrity Shark Attack Commericals
Celebrity Shark Attack Commericals
Musician Seal is Eaten by a Shark in This New 'Shark Week' Ad
<
43
Serenading Teddy Bear Commercials
Serenading Teddy Bear Commercials
This Snuggle Ad Shows the Fabric Softener Mascot Singing
<
42
Motivational Mobile Banking Ads
Motivational Mobile Banking Ads
This Alpha Bank Commercial Shows How Easy Its Services are to Use
<
41
Customer Service Ad Campaigns
Customer Service Ad Campaigns
Zappos' New Ads Turn True Consumer Stories into Commercials
<
40
Jean-Inspired Condoms
Jean-Inspired Condoms
The 'Durex Jeans' Line Has Sleek Packaging to Slide into Pockets with Ease
<
39
Feminist Fashion Campaigns
Feminist Fashion Campaigns
This Dior Campaign Film States "WE SHOULD ALL BE FEMINISTS"
<
38
Dystopian Ice Cream Ads
Dystopian Ice Cream Ads
Halo Top's 'Eat the Ice Cream' Envisions an Unsettling World Run by Robots
<
37
Internet Humor Commercials
Internet Humor Commercials
GoDaddy Inc.'s Superbowl Commercial Makes Pop Cultural References
<
36
Multigenerational Telecommunication Ads
Multigenerational Telecommunication Ads
Vodafone India Released an Emotional Ad for Fathers Day
<
35
GIF-Style Footwear Commercials
GIF-Style Footwear Commercials
Converse Launched 32 Branded GIFs to Be Used Across Social Media
<
34
Condensed Pre-Roll Ads
Condensed Pre-Roll Ads
This 15-Second Ad from Geico Features a Shrinking Supermarket Aisle
<
33
Burger-Flavored Toothpastes
Burger-Flavored Toothpastes
Burger King's Fun Toothpaste Flavor Mimics the Taste of the Whopper
<
32
Feather-Light Watch Campaigns
Feather-Light Watch Campaigns
The New Swatch SKIN Campaign Boasts the Series' Minimalist Designs
<
31
Parental Anti-Aging Ads
Parental Anti-Aging Ads
Clinique's 'Am I Getting Old' Campaign Targets an Audience of Moms
<
30
Updated Bathroom Aid Ads
Updated Bathroom Aid Ads
This New Squatty Potty Commercial Features Fresh Mythical Characters
<
29
Anti-Discrimination Fashion Campaigns
Anti-Discrimination Fashion Campaigns
This New Diesel Campaign Takes a Stand Against Hate
<
28
Candy Brand Halloween Campaigns
Candy Brand Halloween Campaigns
Mars Inc. Created a Series of Frightening Commercials
<
27
Dorm Life Commercials
Dorm Life Commercials
IKEA USA Released a Commercial in a College Dorm Setting
<
26
Diverse Foundation Campaigns
Diverse Foundation Campaigns
This L'Oreal True Match Commercial Celebrates Different Skin Shades
<
25
Commercial-Sharing Chatbots
Commercial-Sharing Chatbots
Kia's Messenger Bot Introduces Super Bowl Commercials in a New Way
<
24
Non-Branded Fast Food Ads
Non-Branded Fast Food Ads
These Mindy Kaling Commercials for McDonald's Never Feature Its Name
<
23
Competitive Brand Comparison Ads
Competitive Brand Comparison Ads
This New Samsung Commercial Shows Why Consumers Should Switch
<
22
Musical App-Connected Ads
Musical App-Connected Ads
British Supermarket Asda Created a Shazam-Enabled Halloween Commercial
<
21
Flavor-Changing Chips
Flavor-Changing Chips
The Flavor of Doritos HeatWave Changes from BBQ to Spicy
<
20
Humorous Natural Deodorant Ads
Humorous Natural Deodorant Ads
Chamber.Media Created This Quirky Personal Hygiene Ad
<
19
Non-Alcoholic Lagers
Non-Alcoholic Lagers
'Heineken 0.0.' is a Low-Calorie, Alcohol-Free Lager
<
18
90s Icon Fashion Campaigns
90s Icon Fashion Campaigns
The Generation Gap Ad Looks Back on the Influence of Past Models
<
17
Gender-Fluid Beauty Campaigns
Gender-Fluid Beauty Campaigns
Milk Makeup Spotlighted a Universal Makeup Product Anyone Can Use
<
16
Crude Celebrity Mother Commercials
Crude Celebrity Mother Commercials
The #HBOlikeamother Campaign Features Celebrities' Moms
<
15
Non-Alcoholic Beer Ads
Non-Alcoholic Beer Ads
Heineken's Open to All Campaign Focuses on Inclusion
<
14
Anti Cosmetic Surgery Ads
Anti Cosmetic Surgery Ads
This Anti BOTOX Ad for 'LPG' Features Eerie Visuals
<
13
Expressive Beauty Campaigns
Expressive Beauty Campaigns
Milk Makeup's 'Shades of Femininity' Campaign Promotes Self-Expression
<
12
Athlete-Endorsed Snack Ads
Athlete-Endorsed Snack Ads
Hockey Player Drew Doughty Introduces the Lay's Smile Bag
<
11
Profanity-Laced Mother's Ads
Profanity-Laced Mother's Ads
Kraft's 'Swear Like a Mother' Ad Uses Humor to Celebrate Mother's Day
<
10
Expanded Basketball Figurine Collections
Expanded Basketball Figurine Collections
GoDaddy is Offering New Itty Bitty Ballers Figures
<
9
Meme-Friendly Automotive Pitchmen
Meme-Friendly Automotive Pitchmen
Chuck Norris and Fiat Professional are Joining Forces on New Ads
<
8
Earth-Focused Condom Campaigns
Earth-Focused Condom Campaigns
Care Condoms Seeks to Promote Environmental Protectionism
<
7
Provocative Plastic-Repurposing Campaigns
Provocative Plastic-Repurposing Campaigns
MTV's 'Ocean Dildos' Seek to Repurpose Plastic Waste
<
6
Creepy Clown Burger Campaigns
Creepy Clown Burger Campaigns
Burger King's 'Scary Clown Night' is Giving Away Free 'Whoppers'
<
5
Commercial Coupon Campaigns
Commercial Coupon Campaigns
Dannon is Offering Mobile Coupons Through a New Television Ad
<
4
Spooky Home Security Ads
Spooky Home Security Ads
Xfinity Home Released a Creepy Five-Minute Horror Film
<
3
Makeup Brand Music Videos
Makeup Brand Music Videos
This Milk Makeup Music Video Introduces the Brand's Theme Song
<
2
Bad Babysitter Commercials
Bad Babysitter Commercials
The T-Mobile 'Babysitter' Ad Takes a Swipe at Verizon's Fees and Taxes
<
1
Happiness-Focused Fitness Ads
Happiness-Focused Fitness Ads
Blink Fitness Highlights Its Many Different Members in These Fun Ads
<