These 2017 commercial trends cover a wide range of unique campaigns that aim to hold the attention of consumers so that the product, service, or company that's being advertised stays memorable.
To draw attention to the benefits of adopting a pet from a shelter instead of purchasing one from a breeder, Pedigree launched an innovative spot that shows the roles reversed, with humans in kennels and dogs choosing them. In addition to spotlighting how dull and depressing life can be for pets who have been stuck in shelters for prolonged periods of time, the commercial considers the positive impact that a dog can have on an owner.
Another unique commercial that's featured comes from Durex India, with the company promoting its sleek 'Durex Jeans' condoms that can be hidden in even the smallest and tightest of pockets. The ad shows a man taping down the furniture in his apartment in preparation for his partner's arrival, who accidentally drops a series of the Durex Jeans condoms on the floor when she arrives.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
