Following the success of its 'Sick Kids Mom Strong' Mother's Day ad, Toronto's SickKids Hospital has debuted a similar Father's Day commercial titled 'Sick Kids Dad Strong.' Just like the hospital's previous campaign, the ad celebrates the strength and courage that it takes to be a parent of a sick child.
The Sick Kids Dad Strong ad tells the true story of Frank Soares, whose daughter Naya was born with several complex heart defects and spinal abnormalities. To help provide for the family, Soares not only went to work each day, but also came to Sick Kids at night to relieve his wife Stephanie of watching over Naya. Today, Naya has been discharged from the hospital and is thriving at home.
By telling the story of a real father and the sacrifices he has made for his family, the ad is a poignant reminder of the importance of Father's Day.