This Anti BOTOX Ad for 'LPG' Features Eerie Visuals
Mary Van Puymbroeck — May 9, 2017 — Life-Stages
References: adweek
French company LPG wants women to know that there are non-invasive, natural alternatives to cosmetic surgery with its new anti-BOTOX ad.
Advertising heavyweight Buzzman in Paris has released a campaign for LPG that highlights the company's anti-cosmetic surgery stance in an eerie way. The anti BOTOX ad focuses on a woman whose face has been pumped to the max with fillers. Though the scene appears to be narrated at first, a wider shot of the frame reveals that the subject is actually using a ventriloquist dummy to communicate because she is unable to otherwise.
Buzzman executive creative director Georges Mohammed-Chérif says of the anti BOTOX ad, "Ironically, the ventriloquist doll represents the only way for this woman to convey any sort of physical emotion. She can’t speak properly, she can’t smile, all she can do is make the doll do it for her."
Advertising heavyweight Buzzman in Paris has released a campaign for LPG that highlights the company's anti-cosmetic surgery stance in an eerie way. The anti BOTOX ad focuses on a woman whose face has been pumped to the max with fillers. Though the scene appears to be narrated at first, a wider shot of the frame reveals that the subject is actually using a ventriloquist dummy to communicate because she is unable to otherwise.
Buzzman executive creative director Georges Mohammed-Chérif says of the anti BOTOX ad, "Ironically, the ventriloquist doll represents the only way for this woman to convey any sort of physical emotion. She can’t speak properly, she can’t smile, all she can do is make the doll do it for her."
Trend Themes
1. Non-invasive Alternative - The trend of promoting non-invasive alternatives to cosmetic surgery presents opportunities for companies to develop innovative and effective solutions.
2. Eerie Advertising - The trend of using eerie visuals in advertising campaigns can disrupt traditional marketing strategies, capturing consumer attention and generating buzz.
3. Inherent Communication - The trend of using unconventional means of communication, like ventriloquist dolls, can inspire businesses to explore new ways to engage with audiences.
Industry Implications
1. Cosmetic Surgery - The cosmetic surgery industry can embrace non-invasive alternatives to cater to individuals who prefer less invasive procedures.
2. Advertising - The advertising industry can explore the use of eerie visuals to create memorable and impactful campaigns for their clients.
3. Communication Tools - The communication tools industry can develop innovative solutions that enable individuals with speech or physical impairments to express themselves more easily.
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