Now that consumers are ready for summer, makeup and personal care brands have been busy launching products to get them prepped for the heat -- which many of these June 2017 cosmetic trends demonstrate.
As summer is synonymous with music festivals for many consumers, Milk Cosmetics launched two colorways of its Holographic Lip Glosses, which function as the perfect addition to vibrant concert ensembles. As the name of the product suggests, the gloss leaves the lips with an iridescent shine due to its inclusion of meteorite powder and twilight pearls that pick up light in diverse ways to keep things interesting. In addition, the glosses are filled with nourishing ingredients to keep lips hydrated throughout the day.
Consumers who are looking for a lightweight cream to supply some hydration to their skin are likely to see the value of Tatcha's 'The Water Cream,' which incorporates algae, rice, green tea, and Japanese wild rose -- an ingredient that reportedly helps with the skin's circulation. Due to its silky formula that doesn't leave the skin feeling heavy, along with the cooling sensation that comes with its application, The Water Cream quickly became one of Sephora's bestselling products for the season.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
