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Costume-Inspired Skincare Masks

MAD Beauty's Novelty Eye Mask is Shaped Like a Masquerade Mask

— May 6, 2017 — Fashion
This cucumber-scented novelty eye mask from MAD Beauty takes the shape of a classical masquerade mask that adds an element of fun to a conventional beauty product. Like most eye masks, this shapely product helps to reduce puffiness and refresh a tired eye area.

Single-use face masks are only meant to be worn temporarily, but they are being introduced in a wide variety of shapes and designs to add to the experience of applying them. At the same time, wearing a shapely design like this novelty eye mask appeals to beauty consumers who love to share the treatments they try on social media, especially if they have noteworthy designs.

At the same time sheet masks have become extremely popular thanks to the influence of K-beauty, many other individually packaged skincare treatments have also become of interest to consumers who appreciate convenience.
Trend Themes
1. Novelty Skincare Masks - Novelty skincare masks in unique shapes and designs enhance the user experience and appeal to beauty consumers who enjoy sharing their treatments on social media.
2. Shapely Eye Masks - Eye masks with shapely designs, such as masquerade masks, provide a fun twist to conventional beauty products and offer a refreshing eye treatment.
3. Individually Packaged Skincare Treatments - Consumers are increasingly drawn to individually packaged skincare treatments, such as single-use face masks, for their convenience and ease of use.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can capitalize on the trend of novelty skincare masks to offer unique and visually appealing products that cater to social media savvy consumers.
2. Personal Care and Wellness - The personal care and wellness industry can develop shapely eye masks and other innovative beauty accessories to provide consumers with fun and refreshing options for self-care.
3. Packaging and Manufacturing - In the packaging and manufacturing industry, there is an opportunity to produce and supply individually packaged skincare treatments that cater to the rising demand for convenient and portable beauty products.
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