A new Old Spice scent has been added to the brand's Wild Collection, taking inspiration from a mythical, giant sea monster also known as the Kraken. The five-piece collection of body care products for men includes two types of deodorant, a body spray, a body wash and a shampoo, all of which are said to have the "handsome smells of a mystical sea beast."
Other Old Spice scents that belong to the Wild Collection include Bearglove, Foxcrest, Lionpride and Wolfthorn, all of which are described as having smooth and sophisticated scents.
To promote the release of this new Old Spice scent, the brand launched a collaborative game on Twitch called S.Q.U.I.D. that challenges players to work alongside one another to control the giant sea beast.
Why This Trend Is Growing
- Cephalopod-inspired Scent Collections
- Old Spice takes inspiration from the Kraken to create a new scent collection, hinting at the potential for other brands to explore unique fragrance inspirations.
- Expansion of Men's Body Care Products
- The five-piece collection by Old Spice highlights the growing demand for specialized body care products for men, opening opportunities for other brands to cater to this market.
- Collaborative Gaming as Promotional Strategy
- Old Spice's launch of the S.Q.U.I.D. game demonstrates the potential for brands to engage with their audience through interactive gaming experiences.
Industries Being Reshaped
- Fragrance
- The Cephalopod-Inspired Scent Collections trend presents opportunities for the fragrance industry to explore unique and captivating scent inspirations.
- Men's Grooming
- The expansion of men's body care products showcased by Old Spice creates opportunities for the men's grooming industry to innovate and offer more specialized options.
- Gaming and Entertainment
- The success of Old Spice's collaborative gaming promotion suggests potential for the gaming and entertainment industry to partner with brands for engaging marketing initiatives.
