A new Old Spice scent has been added to the brand's Wild Collection, taking inspiration from a mythical, giant sea monster also known as the Kraken. The five-piece collection of body care products for men includes two types of deodorant, a body spray, a body wash and a shampoo, all of which are said to have the "handsome smells of a mystical sea beast."
Other Old Spice scents that belong to the Wild Collection include Bearglove, Foxcrest, Lionpride and Wolfthorn, all of which are described as having smooth and sophisticated scents.
To promote the release of this new Old Spice scent, the brand launched a collaborative game on Twitch called S.Q.U.I.D. that challenges players to work alongside one another to control the giant sea beast.
Cephalopod-Inspired Scent Collections
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Seasoning Spice Guides
Comical Masculine Scent Ads
Custom Comic Campaigns
8-Bit Art Advertisements
Animated Commercial Spoofs