Items that are already a part of consumers' lives like clothing, apps, toothbrushes and cosmetics are included in the top June 2017 customization ideas, exploring the many ways in which these goods can be hyper-personalized.
Recently, Buzzfeed launched a customizable cookbook that can be ordered online and tailored with sections that are relevant to the individual or recipient's interests. This speaks to the way the future of print publications may be released online, with an emphasis on personalization.
Alongside offering a number of product options that can be customized, many brands are offering services and workshops that empower consumers to make modifications to off-the-shelf products. For instance, Cover FX invited fans to attend a Beauty Lab event, which put a focus on empowering consumers to create their own custom makeup shades.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
