To mark the release of its newest scent collection, Krakengard, Old Spice launched a limited-time game called 'S.Q.U.I.D,' which is short for 'Shared Quests Uniting Individual Dudes.'
In the game, players are challenged to guide a mythical sea creature through the rites of adulthood, such as getting a job, passing a driving test, meeting a date's parents and other important milestones. True to the name of the game, the game has players take turns controlling one of the eight robotic limbs of the creature. While waiting, players are lined up in a "Holding Tank" area, which is styled on Twitch like a chat room, but also have the chance to cause changes to the game's environment by using custom Twitch emotes.
Collaborative Cephalopod Games
More Stats +/-
Seasoning Spice Guides
Comical Masculine Scent Ads
Custom Comic Campaigns
8-Bit Art Advertisements
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.