Starting June 1st 2017, consumers will be able to get their hands on the collaborative Steve J & Yoni P MAC Cosmetics collection, which incorporates everything from lipsticks and blushes, to brushes and makeup bags.
On all of the products, Steve J & Yoni P's branding is featured along with MAC's in a minimalist font, which enables the colorful illustrations that decorate the packaging to be at the forefront. For the most part, the cosmetics' packaging is overtaken by Millennial pink colorways, however bright yellows are also often featured to maintain the seasonal aesthetic.
In order to keep the Steve J & Yoni P and MAC collection exclusive, it will only be available until June 13th -- giving consumers less than two weeks to pick up the products they want.
Why This Trend Is Growing
- Collaborative Makeup Collections
- Brands can collaborate with makeup artists/designers to create limited edition collections that create hype and buzz among consumers.
- Minimalist Packaging
- Using minimalist design in product packaging can be a disruptive innovation to make colorful illustrations and branding take center stage.
- Seasonal Aesthetic
- Incorporating a seasonal aesthetic in limited edition product lines offers an opportunity to create a sense of urgency among consumers to purchase these products during a limited time period.
Industries Being Reshaped
- Makeup Industry
- Collaborations between brands, artists and designers can drive sales in the makeup industry and create a unique customer experience.
- Fashion Industry
- Collaborations between makeup artists and fashion designers can create cross-marketing opportunities and help brands differentiate themselves in a crowded market.
- Graphic Design Industry
- Minimalist design and colorful illustrations used in limited edition makeup collections can provide opportunities to graphic designers and illustrators to showcase their talent and creativity.
