Jen Atkin’s Mane hair tools company is expanding into two new categories, high-performance styling products and scented hair and body mists, to become the go-to authority for Gen Z and Millennial consumers. With this shift, the brand is becoming part of the complete hair routine, before, during, and after styling.
Fragrance fans can look forward to the launch of a pair of hair and body mists, Sea Sweet and Pinky Promise, as well as styling products like the Cotton Candy Dry Texturizer, Shiny Dancer Nourishing Hair Oil, and Temp Check Heat Protector. Already, consumers use Mane tools like detangling brushes, heated brushes and hair accessories, and soon, the brand's engaged community will be spoiled for choice when it comes to caring for their hair and expressing themselves through different styles and scents.
What Makes This Trend Stand Out
- Multi-functional Beauty Products
- The introduction of scented hair and body mists, along with styling products, reflects the rise in demand for versatile beauty products that cater to holistic personal care routines.
- Gen Z and Millennial Targeting
- Mane's expansion into scented mists and styling products demonstrates a strategic focus on capturing the Gen Z and Millennial market looking for unique self-expression options.
- Fragrance-infused Hair Care
- The incorporation of fragrance into hair care lines is gaining traction, blending traditional hair care with the experiential aspects of personal scent.
Sectors Adopting This
- Personal Care Industry
- The personal care industry is evolving with new, innovative products like scented hair mists that cater to multi-use and sensory experiences.
- Fragrance Industry
- An uptick in combining scents with hair care products is creating opportunities for unique entries in the fragrance industry.
- Beauty and Styling Tools Industry
- The integration of scents and enhanced styling aids reflects a shift in the beauty and styling tools industry towards more personalized and expressive consumer experiences.
