Kitsch Elevates Hair Freshness with Luxe New Perfume Mists
Georgia Wray Norsten — March 12, 2025 — Fashion
Kitsch is freshening up second-day hair with the launch of its 'Hair Perfume Mists,' a fresh take on fragrance that does more than just mask odors -- it eliminates them. Known for its viral hair accessories and care products, the brand is introducing a patent-pending odor-eliminating technology that keeps hair smelling as fresh as wash day.
Available in four indulgent scents, including 'Pistachio Latte' and 'Sheer Violet,' these mists offer a quick, effortless refresh while adding a subtle, long-lasting aroma. Whether you’re post-gym, between washes, or simply want to enhance your signature scent, Kitsch’s Hair Perfume Mists let you spritz, refresh, and go.
Founded by Cassandra Morales Thurswell in 2010, Kitsch has grown into a $360 million brand, and industry insiders predict this new collection could reach $40 million in sales in its first year. Available for $20 at Ulta Beauty and mykitsch.com.
Image Credit: Kitsch
Available in four indulgent scents, including 'Pistachio Latte' and 'Sheer Violet,' these mists offer a quick, effortless refresh while adding a subtle, long-lasting aroma. Whether you’re post-gym, between washes, or simply want to enhance your signature scent, Kitsch’s Hair Perfume Mists let you spritz, refresh, and go.
Founded by Cassandra Morales Thurswell in 2010, Kitsch has grown into a $360 million brand, and industry insiders predict this new collection could reach $40 million in sales in its first year. Available for $20 at Ulta Beauty and mykitsch.com.
Image Credit: Kitsch
Trend Themes
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Multi-function Fragrances — Fragrance products that combine odor elimination with scent application are tapping into a growing market for multipurpose personal care solutions.
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Patent-pending Haircare Innovations — The use of proprietary technologies in haircare products highlights a trend towards differentiation through unique functional benefits.
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Scent Personalization in Hair Products — Offering a variety of scent options in hair products aligns with personalized consumer experiences, catering to diverse scent preferences.
Industry Implications
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Beauty and Personal Care — The personal care industry is seeing increasing innovations that extend the functionality of conventional products, enhancing consumer engagement.
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Fragrance — Fragrance industry's new frontier involves creating products that blend scent appeal with practical benefits such as odor elimination.
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Retail — Expanding availability and novelty products in accessible retail outlets like Ulta Beauty contribute to massive visibility and consumer reach.
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