After Too Faced released its Sweet Peach palette back in 2016, which was met with huge success, the makeup brand updated its offerings with a new series that's also inspired by the juicy fruit for the summer of 2017.
Dubbed the Just Peachy Mattes palette, the product consists of various neutral hues which range from a hue of white that has a hint of yellow in it, to a deep brown that's perfect for creating more depth. To stick to the fruity theme, the new peach palette's shades are named things like 'Peach Cobbler,' 'Fresh Picked,' 'Just Ripe,' and 'Peach Sangria.'
It's expected that the palette will be officially released on August 17th, and will only be available from Sephora.
Key Themes Behind This Trend
- Fruit-inspired Makeup
- Disruptive innovation opportunity: Develop a line of makeup inspired by different fruits, appealing to consumers looking for unique and playful beauty products.
- Summer Makeup Trends
- Disruptive innovation opportunity: Create seasonal makeup collections that capture the essence of summer, targeting consumers who want fresh, vibrant looks for the warmer months.
- Naming Trend in Makeup
- Disruptive innovation opportunity: Introduce a line of makeup with creatively named shades, catering to customers seeking products with a storytelling element.
Where This Applies
- Cosmetics
- Disruptive innovation opportunity: Incorporate naturally derived ingredients into cosmetic formulations, appealing to consumers seeking clean beauty products.
- Retail
- Disruptive innovation opportunity: Employ exclusive distribution models for makeup products, partnering with select retailers for limited-time or exclusive releases.
- Fashion
- Disruptive innovation opportunity: Collaborate with fashion designers to create makeup collections that align with their runway shows, targeting fashion-forward consumers seeking integrated beauty and fashion experiences.
